Aller Media
Karvesvingen 1, 0576
Tlf: +47 21 30 10 00
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Segmentation
Here you will find many different options for optimizing your ad impressions to the right readers.
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Demographics - logged in users
→Classic demographic segmentation can be done towards logged in users. Here you will find the most common segments to reach your defined target audience.
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Demographics - predicted users
→We also use prediction to reach readers who are not logged in. Read here how you can reach men / women who are not logged in.
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Phase of life
→The phase of life you are in means that needs, focus and consumption vary greatly. Read here how you can meet logged in users in different phases of life.
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Housing
→The way we live is leading to many choices we make, so read here about what opportunities you have to target communication towards housing.
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Vehicle / Car
→We know a lot about our logged in readers' choices related to vehicles. Read here about what opportunities you have for targeting related to both cars and other motorized vehicles.
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Geography
→Where you live can often have a bearing on your choices and behavior. Read here what opportunities it gives you.
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Behaviour
→Our readers consume different types of content. Those who generally read a lot about certain topics may have a behavior and interest that makes it extra relevant to reach exactly these. Read more about how you can meet them regardless of what they read there and then.
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Retargeting
→In some cases, storytelling across formats can be a great form of communication. Read more about the opportunities this provides within our media.
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Tech
→The ad management system Google Ad Manager provides some possibilities for technical premises for ad delivery. Read here about what is possible to achieve.
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Context
→Meeting a reader with an ad that thematically and / or communicatively touches the content with the reader's mode is often very effective. Read here what opportunities you have to create such contexts.
Purchase of our segmentation possibilities
All of our segmentation options generally have a mark-up in price, and the mark-up varies with how high precision the various segments provide. We can use all forms of segmentation on campaigns that are bought directly, as well as campaigns that are bought programmatically via DV 360 (PG or deals). Other purchase platforms will also offer some of the segmentation options.