Demographics - predicted users

We also use prediction to reach readers who are not logged in. Read here how you can reach men / women who are not logged in.

Based on behavior and some other signals, we can predict our readers (the reader's first-party cookie) to be male or female. This is a probalistic method that requires a minimum of article reading for the algorithms to be good. The precision is not at the same level as for a logged in user, but we are able to predict reasonably well with 75% accuracy. The cookies that do not reach this level receive no prediction.

Price surcharge 15 CPM


Man / Woman