Phase of life

The phase of life you are in means that needs, focus and consumption vary greatly. Read here how you can meet logged in users in different phases of life.

Life phase data is created based on machine learning across several different public registers in order to be able to define each individual person into respective phases. The precision is still high.

Price surcharge 30 CPM

Children in the household

Toddler Family

Schoolkid Family

Teenage Family

Adult Children (Adults, 18+)

Empty nesters

People aged 40+ who do not have children


Single income, no kids


Double income, no kids