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In some cases, storytelling across formats can be a great form of communication. Read more about the opportunities this provides within our media.
Retargeting can often be perceived as a troublesome form of advertising. If the approach to using the technology is based on a storytelling, the experience could be far better. We use three basic approaches.
A reader who has read a content article on a specific topic receives one or more follow-up display ads. It can be a tactical message, a reminder or a story. Anyway, a common thread.
A viewer who has been exposed to a pre-roll will subsequently receive another display ad with the same approach as above.
Given that an action is to be performed in an advertisement (for example a calculator), the reader can get a follow-up advertisement with the same approach as in the examples above.