1. Spesifikasjoner

Rules for advertising

Reservation conditions

  • Reservations made for ad exposure in the current month or intersect the upcoming month must be confirmed within 48 hours – or else the reservation will cease.
  • Reservations made for ad exposure one or more months ahead must be confirmed within 7 days.
  • For all reservations the “24-hour rule” applies. Meaning other customers whom wish to advertise on at the same spot can have the spot if not confirmed within 24 hours.

Conditions regarding cancellations and changes

  • Corrections, postponements and cancellations must be confirmed in writing at latest 10 days before campaign start
  • In case of cancellation or changes within 10 days before campaign start the full amount as originally agreed on will be invoiced.
  • For agreements with a duration of one month or longer there will be a mutual notice period of 1/3 of the total agreement period. Please notice – this is only applicable if the agreement is active.
  • Aller Media may terminate the contract if the ad is not following the marketing act or is not approved by the chief editor.
  • Aller Media is not responsible for storing material for longer than 2 months after the campaign has ended.
  • The content of the contract should be treated confidential from both parties. This obligation also applies after the contract is terminated.
  • Any dispute in connection with this agreement shall be resolved by Norwegian law and with the Oslo district court as the legal venue.

Deadlines and delivery

    • Correctly made material must be delivered at least 3 days before campaign start. This rule is also applicable to all material that will be exchanged during the campaign period.
    • Special concepts such as dominance or expanding ads must be delivered 7 days before campaign start

If material is received beyond the deadline, Aller Media cannot guarantee that the campaign will start in time.

All digital material shall be sent to: t[email protected]

The email should contain the following information:

  • Customer name and/or campaign name
  • Campaign dates
  • URL/landingpage and tracking links (if applicable)

Do not hesitate to contact your contact person or our Traffic-team if you have any questions.

Digital campaigns

Print campaigns

  • Print campaign material for all brands within Aller Media should be advised through NADA or [email protected]

  • Deadlines:

  • KK: 6 weeks before publication
  • Allers: 6 weeks
  • Se og Hør: 4 weeks
  • Magasinet: 2 weeks
  • Dagbladet: One day before release date at 11:00AM

Dagbladet

  • Dagbladet Newspaper: One day before release date at 12:00PM

  • Dagbladet Magazine: Wednesday 10 days before release date at 12:00PM

  • Delivered via NADA or [email protected]


Reservation conditions

  • Reservations made for ad exposure in the current month or intersect the upcoming month must be confirmed within 48 hours – or else the reservation will cease.
  • Reservations made for ad exposure one or more months ahead must be confirmed within 7 days.
  • For all reservations the “24-hour rule” applies. Meaning other customers whom wish to advertise on at the same spot can have the spot if not confirmed within 24 hours.

Conditions regarding cancellations and changes

  • Corrections, postponements and cancellations must be confirmed in writing at latest 10 days before campaign start
  • In case of cancellation or changes within 10 days before campaign start the full amount as originally agreed on will be invoiced.
  • For agreements with a duration of one month or longer there will be a mutual notice period of 1/3 of the total agreement period. Please notice – this is only applicable if the agreement is active.
  • Aller Media may terminate the contract if the ad is not following the marketing act or is not approved by the chief editor.
  • Aller Media is not responsible for storing material for longer than 2 months after the campaign has ended.
  • The content of the contract should be treated confidential from both parties. This obligation also applies after the contract is terminated.
  • Any dispute in connection with this agreement shall be resolved by Norwegian law and with the Oslo district court as the legal venue.

Deadlines and delivery

    • Correctly made material must be delivered at least 3 days before campaign start. This rule is also applicable to all material that will be exchanged during the campaign period.
    • Special concepts such as dominance or expanding ads must be delivered 7 days before campaign start

If material is received beyond the deadline, Aller Media cannot guarantee that the campaign will start in time.

All digital material shall be sent to: t[email protected]

The email should contain the following information:

  • Customer name and/or campaign name
  • Campaign dates
  • URL/landingpage and tracking links (if applicable)

Do not hesitate to contact your contact person or our Traffic-team if you have any questions.

Aller Media uses Google Ad Manager 360 (GAM) as ad management system. All digital platforms including desktop, tablet, mobile and video is managed through GAM.

A joint ad management system allows for full control of double coverage between websites on display-based campaigns. We can plan your campaign based on the amount of ad exposures per unique readers that you may wish to reach. GAM allows for full control over campaign planning, sold out rate, delivery assurance, documentation and reporting. We make use of Googles advanced algorithms to match ads against the readers whom are more likely to respond to the ads. Standard reporting will show total amount of views, click, click-rate and unique users on total campaign level and daily delivery.

Read more about differences in campaign statistics



On some occasions, statistics will differ slightly between the advertiser and publisher depending on which tracking system Is being used. If the difference is larger than 10% we wish to investigate if there have been any technical errors. To investigate further we will need a detailed daily report from the agency to see if any specific day or device stands out. In addition, we routinely check all material tags and potential communication that’s been going on throughout the campaign period.

Differences in campaign statistics can be a consequence of the different third-party suppliers and the different ad systems used. Not all systems track data the same way based on individual technical foundations. At Aller Media we are using Google Ad Manager as a tracking system.


Potential causes of deviations:
• Different methods when counting data. Google Ad Manager will start counting when a campaign receives its first view – whilst other third party systems may start counting when the call reaches the server. Some systems will count as the call is being made, while others will count when the ad is fully loaded. There will always be some delays. Based on some systems, some requests will be classified as robots based on user agent or IP, these will be drawn from the statistics from the third-party system.

• Technical response time. The very first request will usually go to third-party servers, by then only the 1x1 pixel will count. It normally takes 0,2-0,8 seconds for the ad to load, depending on the user's connection to the site and the third-party system. During this delay there may occur interruptions such as the user's action (closing browser, cancel loading page, clicking back/forward etc.) or in case of lost internet connection.

• Unusually slow loading time. Bad or interrupted internet connection can cause or lead to deviations.

• User behaviour. Users can navigate further to new pages before the site is fully loaded. The user can also exit the site before the page is fully loaded.

• Ad blockers. Different ad blockers can block different ad servers. A potential outcome can mean that Allers ad server is not blocked, while a third-party ad server is blocked. Naturally the third-party ad server will not be able to count views – while Allers ad servers can.

• Campaigns with few impression goals. A small number deviation can lead to high percentage deviation in smaller campaigns. For example, if your campaign is only set to deliver 100 views per day, and there is a deviation of 30 views it will naturally be a 30% deviation that day. Therefore, it’s important to take the entire campaign into account.