Karvesvingen 1, 0576
Tlf: +47 21 30 10 00
Formats and sizes:
Aller Media allows you to advertise through regular display-ads, rich media, native ads, digital magazine, content marketing and much more.
All ads for smartphone must be under 100kb initial load. Ads on desktop and tablet must be under 100kb initial load.
The calculation of the maximum limit shall include all elements of the ad:
The jQuery library can be used without being added to the total size, as long as the following requirements are met:
The imported code from the jQuery library may look like this:
Google HTML-requirements (when publisher hosted):
Example of a clickTag in a HTML-document (Always make sure your material is clickable):
var clickTag = "http://www.google.com"; &alt;/script>
Unlike pictures and videos HTML-documents do not have any set dimensions. In order to make sure that your ad is shown in the right size we are using a size-meta tag. Click here for more information.
Rich media, video and user interactions:
Rich media requirements and reporting opportunities
Every HTML-ad needs a fallback. A fallback is an image (PNG/JPG/GIF) of the ad.
Integrated geo-location in ads is not allowed. Animations for user interaction must be created using CSS.
Sound activation must be activated through user interaction (click/touch). If the ad has implemented a sound, it must be optional to turn the sound off.
Looping video ads must be delivered as HTML. Autoplay is not allowed on smartphones. The general kb-limitation for user interaction is applicable. If in need, Aller Media can assist with production.
Several analyses show that performance has a direct influence on the number of views, conversions and the general perception of the brand. Therefore, it is essential to deliver material and editorial content as early as possible.
The following requirements must be fulfilled:
Performance – Traffic
These are our most important recommendations in terms of good performance and user experience:
Performance – Processing
In many cases reducing the use of CPU on a device can help limit the process time of the ad.
Here are some tips to help you reduce it further:
Browser policy for HTML production
When creating websites and banner ads it can be challenging to avoid the various designs in browsers and devices.
Not all functions and features are supported by all browsers on the market.
Hence, it is very important to test your ad material in different browsers, operating systems and devices (smartphone, tablet etc) to ensure that everything Is working accordingly, especially in the following browsers:
Smartphone and tablet:
Internet Explorerer 10, 11 and Edge
Safari 9 and 10 +
Opera v 37+
Firefox v 49+
Chrome v 54+
Safari 9 and 10+
Native browser for Android 4.4+
The publisher is not responsible for ad material that is not working. The agency or producer of the material is fully responsible for making sure the material is made correctly and working satisfyingly in all browsers. When in doubt, test-tags or material can be sent to [email protected].
Helpful tools for ad production and optimization
There are many different free tools for design purposes and ad material optimization. Here are some recommended tools that can be used to secure the best possible delivery and performance on ads and websites.
Image and video optimization:
www.jpeg.io - Online compression and conversion of all types of image files to JPG.
www.pngmini.com - App to reduce filesize on png-files (only for Mac).
www.handbrake.fr - App for compressing and converting video (Mac + Windows).
HTML and CSS:
www.caniuse.com – Check support for HTML/CSS (browsersupport).
www.brackets.io/ - Free code-editor with practical add-ons. (Mac + Windows).
Production and optimization:
Google Web Designer – Easy tool to build rich media ads (Mac + Windows).
Pagespeed Insight – Lets you know if your material is optimized, the higher the number the better. Will also give feedback on what measures to take to increase the performance.