Google Ad Manager 360

Aller Media uses Google Ad Manager 360 (GAM) as ad management system. All digital platforms including desktop, tablet, mobile and video is managed through GAM.

A joint ad management system allows for full control of double coverage between websites on display-based campaigns. We can plan your campaign based on the amount of ad exposures per unique readers that you may wish to reach. GAM allows for full control over campaign planning, sold out rate, delivery assurance, documentation and reporting. We make use of Googles advanced algorithms to match ads against the readers whom are more likely to respond to the ads. Standard reporting will show total amount of views, click, click-rate and unique users on total campaign level and daily delivery.

Read more about differences in campaign statistics